Impactful Brands: Madamfo Luxe Launches Minimal Tees to Help Eradicate Period Poverty in South Africa

Madamfo Luxe Basics T-shirt 

Luxury fashion brand Madamfo Luxe has used simple style in the form of minimal apparel to support the Red Movement in South Africa, a social impact campaign to eliminate period poverty in the country.

Madamfo Luxe is the brainchild of brand clarity coach and fashion marketing expert Louise Darko.

The seeds for the brand Madamfo(mah-dahm-fo), which means "My friend" in the Ghanaian Twi language,

were sewn during the silent murmurs of the 2021 global lockdown.

Madamfo Luxe quietly burst onto the scene with subtle yet bold and vibrant pieces that effortlessly envelop

and accentuate the female form.

Madamfo Luxe Pebble Print Co-ord is currently available on pre-order. 

The social impact aspect of Madamfo Luxe is poignant and fundamental, as an African Luxury brand that creates luxurious pieces to amplify unapologetic feminity. The Red Movement is a powerful and necessary cause for Madamfo. 

3 in 10 girls in South Africa miss up to one week of school every month due to the inability to purchase

sanitary products. The Red Movement aims to eradicate this problem and various brands like Madamfo

are working to support the goal to completely eliminate period poverty in South Africa.

Madamfo Luxe has produced their first basic t-shirt, a simple, minimal t-shirt bearing the Madamfo Luxe logo.

The first in a line of basic, casual-wear for Madamfo Luxe. For every t-shirt purchased, R100 will be donated

to The Red Movement

When you purchase a t-shirt, you automatically pledge R100 to be part of the change and the continuous effort

to eliminate period poverty in South Africa.

Louise, a British-born Ghanaian, currently runs Madamfo Luxe from her creative space in Johannesburg, South Africa.

Passionate about fashion, branding and Africa, she draws her inspiration from her desire to showcase

and highlight the strength in femininity. Here is a quote from Louise:  

"We've got such strength in our feminine energy, it is ok to be as feminine as you can be

because there is strength in that. You don't have to compete, you don't have to create space,

there is confidence in us just 'being'. The pieces I design and create allow you to have genuine

confidence because they showcase the right elements of your body to make you feel and exude

"that effortless confidence and beauty

Madamfo Luxe Instagram page 

The simplicity of a t-shirt and the minimal nature of the design is powerful because a basic t-shirt can actually change lives. 

 

By purchasing a simple piece of everyday wear, you can contribute to an impactful movement that

will transform lives and eliminate the avoidable problem of period poverty in South Africa.

Follow Madamfo Luxe on their official Instagram page and automatically pledge R100 when you purchase

a Madamfo Luxe Basics t-shirt.   >>>>Madamfo Luxe Instagram 

You can also connect with Madamfo Luxe here>>> Join the mailing list 

Support the Red Movement South Africa by purchasing your Madamfo Luxe t-shirt:

>>>>Madamfo Luxe t-shirt