Impactful Brands: Madamfo Luxe Launches Minimal Tees to Help Eradicate Period Poverty in South Africa
Madamfo Luxe Basics T-shirt Luxury fashion brand Madamfo Luxe has used simple style in the form of minimal apparel to support the Red Movement in South Africa, a social impact campaign to eliminate period poverty in the country. Madamfo Luxe is the brainchild of brand clarity coach and fashion marketing expert Louise Darko. The seeds for the brand Madamfo(mah-dahm-fo), which means "My friend" in the Ghanaian Twi language, were sewn during the silent murmurs of the 2021 global lockdown. Madamfo Luxe quietly burst onto the scene with subtle yet bold and vibrant pieces that effortlessly envelop and accentuate the female form. Madamfo Luxe Pebble Print Co-ord is currently available on pre-order. The social impact aspect of Madamfo Luxe is poignant and fundamental, as an African Luxury brand that creates luxurious pieces to amplify unapologetic feminity. The Red Movement is a powerful and necessary cause for Madamfo. 3 in 10 girls in South Africa miss up to one week of school